- Title
- A learning-based conceptual model of cross-border marketing: implications for research methods
- Creators
- SV HallidayR Cawley
- Conference
- Academy of Marketing Annual Conference (University of Derby, UK, 07/2000)
- Date submitted
- 16/05/2017
- Identifiers
- 99513807402346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
A learning-based conceptual model of cross-border marketing: implications for research methods
Academy of Marketing Annual Conference (University of Derby, UK, 07/2000)
16/05/2017
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