A Word-of-Mouth Communication Approach to Informal Information Sharing among Seasonal Front-Line Employees in Tourism

Conference presentation

C Lundberg

15th Nordic Symposium on Tourism and Hospitality Research

2006

Abstract

word-of-mouth

marketing

front-line staff

seasonal employee

26 Record Views

Title: A Word-of-Mouth Communication Approach to Informal Information Sharing among Seasonal Front-Line Employees in Tourism
Creators: C Lundberg
Conference: 15th Nordic Symposium on Tourism and Hospitality Research
Date published: 2006
Date submitted: 16/05/2017
Identifiers: 99515072702346
Academic Unit: University of Surrey
Resource Type: Conference presentation