- Title
- A Multidimensional Conceptualization of the Customer Value-Loyalty Chain from a Consumption-System Perspective
- Creators
- A FlohA ZaunerM Koller
- Conference
- European Marketing Association (EMAC) Conference (Copenhagen, Denmark, 01/06/2010 - 04/06/2010)
- Date submitted
- 16/05/2017
- Identifiers
- 99516428002346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
A Multidimensional Conceptualization of the Customer Value-Loyalty Chain from a Consumption-System Perspective
European Marketing Association (EMAC) Conference (Copenhagen, Denmark, 01/06/2010 - 04/06/2010)
16/05/2017
Metrics
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