Abstract
This study integrates relational theory with attachment theory to explore how customers' attachment styles influence their loyalty to organizations and individual employees, with a focus on the impact of preferential treatment.
- Title
- Unravelling the dynamics of customer attachment to service firms and frontline employees
- Creators
- Selma Kadic-Maglajlic (Author) - Copenhagen Business SchoolMilena Micevski (Author) - Copenhagen Business SchoolMaja Arslanagić-Kalajdžić (Author) - University of SarajevoMohamed Sobhy Ahmed Hassan (Author) - University of Surrey, Surrey Business SchoolNick Lee (Author) - Warwick University
- Conference
- 2024 AMA Summer Academic Conference (Boston, USA, 12/08/2024 - 14/08/2024)
- Identifiers
- 99911064902346
- Academic Unit
- Surrey Business School
- Language
- English
- Resource Type
- Conference paper