Abstract
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further ...
- Title
- Using the Experientially-Based Approach to Segment Heritage Site Visitors
- Creators
- A BiranY PoriaA Reichel
- Contributors
- M Kozak (Editor)L Andreu (Editor)
- Publication Details
- Progress in tourism marketing
- Publisher
- Elsevier Science Ltd
- Number of pages
- 296
- Date published
- 22/06/2006
- Date submitted
- 16/05/2017
- Identifiers
- 99513698102346
- Academic Unit
- University of Surrey
- Language
- English
- Resource Type
- Book chapter