The meaning of ‘Kod-sa-na-faeng’ – Young adults’ experiences of television product placement in the UK and Thailand

Book chapter

A Tiwsakul and C Hackley

Advances in Consumer Research, pp.584-586

proceeding of the Association for Consumer Research 2008

10/2009

Abstract

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Title: The meaning of ‘Kod-sa-na-faeng’ – Young adults’ experiences of television product placement in the UK and Thailand
Creators: A Tiwsakul
C Hackley
Contributors: AL McGill (Editor)
S Shavitt (Editor)
Publication Details: Advances in Consumer Research, pp.584-586
Publisher: proceeding of the Association for Consumer Research 2008; San Francisco
Date published: 10/2009
Date submitted: 16/05/2017
Identifiers: 99515761402346
Academic Unit: University of Surrey
Resource Type: Book chapter