Abstract
This chapter reveals the inconvenient truth that oftentimes the execution of a global corporation’s business model can cause it to act irresponsibly even though it has the desire and intent to act responsibly. The root cause of this inconvenient truth is that, essentially, the ‘old’ business models MNEs have used to become what they are simply are not compatible with what is needed to adopt a sustainability-focused way of doing business. In our view, what is needed are thoughtful innovations in those business models. To achieve this, the right mindset is necessary. We discuss some of the challenges using multiple case studies. We propose a novel view depicting the interconnectedness of corporate business model, global value chain, and sustainable development goals as three intertwining components necessary for business model innovation that simultaneously achieves firm performance and sustainable development.