Abstract
These are a significant industry-wide consolidation of firms and market shares accompanied by the internationalization of what was previously a largely local industry.
- Title
- The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization
- Creators
- I TaplinJ GammelgaardC DörrenbächerM Geppert
- Contributors
- J Gammelgaard (Editor)C Dörrenbächer (Editor)
- Publication Details
- The Global Brewery Industry: Markets, Strategies and Rivalries, (10), pp.269-287
- Publisher
- Edward Elgar; Cheltenham
- Date published
- 01/07/2013
- Date submitted
- 16/05/2017
- Identifiers
- 99516623502346
- Academic Unit
- University of Surrey
- Resource Type
- Book chapter