Abstract
The aim of the paper is to critically reflect on key knowledge contributions made to understanding the phenomenon of small tourism businesses. The purpose is to scrutinise change and evolution in perspectives and how this impacts on what is disclosed and what is not. Thus, conventionally accepted wisdom is challenged, indoctrinated presuppositions questioned, and research methodological advancements offered. This is achieved through a comprehensive review and critical-reflective analysis of key academic contributions spanning a period of approximately thirty-five years. Conclusions are drawn regarding future research directions focusing on four key themes: mythology v. reality; context myopia; disciplinary lenses; and research dimensions. Furthermore, informed by thorough analysis of the content of the paper, five guiding research principles provide an appropriate conclusion.