Abstract
This chapter uses a dataset covering nine newspapers over four elections, identifying mentions of the Conservative, Labour and Liberal Democrat leaders. It explores reporting on leadership—not only the prominence of particular leaders but also which dimensions of politics and election campaigning are articulated through the prism of leadership. It develops an understanding of the context surrounding reporting on leadership and what it is about leaders that the press pay attention to. It also converges with the other chapters in the book in understanding the outward-facing function of leader visits, by exploring their appearance in the national press for the first time. This enables an understanding of which visits cut through to become newsworthy and their importance as a framing tool for election reporting.