Reflections on Management and Leadership of Education Marketing, Looking Toward the Future

I Oplatka; Jane Hemsley-Brown

Back

Reflections on Management and Leadership of Education Marketing, Looking Toward the Future

Book chapter

Peer reviewed

Reflections on Management and Leadership of Education Marketing, Looking Toward the Future

I Oplatka and Jane Hemsley-Brown

The Management and Leadership of Educational Marketing: Research, practice and applications, (12)

Emerald Group Publishing

28/09/2012

Abstract

Education

This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market ...

Files and links (1)

url

http://www.emeraldinsight.com/journals.htm?articleid=17053411View

Published (Version of record)

Metrics

37 Record Views

Details

Title: Reflections on Management and Leadership of Education Marketing, Looking Toward the Future
Creators: I Oplatka
Jane Hemsley-Brown
Contributors: J Hemsley-Brown (Editor)
I Oplatka (Editor)
Publication Details: The Management and Leadership of Educational Marketing: Research, practice and applications, (12)
Publisher: Emerald Group Publishing
Number of pages: 300
Date published: 28/09/2012
Date submitted: 06/06/2013
Identifiers: 99515657802346
Academic Unit: Surrey Business School
Resource Type: Book chapter

Reflections on Management and Leadership of Education Marketing, Looking Toward the Future

Abstract

Files and links (1)

Metrics

Details

Usage Policy