Abstract
This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption.
- Title
- Marketing the New Model Worker: Consumption, Production and Advertising
- Creators
- D Goss
- Contributors
- SC Beckmann (Editor)RH Elliott (Editor)
- Publication Details
- Interpretive Consumer Research
- Publisher
- Copenhagen University Press
- Number of pages
- 365
- Date published
- 2000
- Date submitted
- 16/05/2017
- Identifiers
- 99516999302346
- Academic Unit
- University of Surrey
- Resource Type
- Book chapter