- Title
- How UGC Advertising Parody Drives Negative WOM: The Mediating Role of CSR Consumer Beliefs: An Abstract
- Creators
- Diletta Acuti - University of PortsmouthValentina Pitardi - University of Portsmouth
- Publication Details
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.333-334
- Number of pages
- 2
- Publication Date
- 2022
- Identifiers
- 991128111302346
- Academic Unit
- Surrey Business School
- Language
- English
- Resource Type
- Book chapter
Book chapter
How UGC Advertising Parody Drives Negative WOM: The Mediating Role of CSR Consumer Beliefs: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.333-334
2022
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