Abstract
This chapter offers novel insights into on how global corporations can innovate to tackle the global waste crisis and gain sustainable competitive positions. Using the two of the most prominent types of global waste crises - food and plastic wastes - we discuss the dilemma of food and plastic waste, why innovations in global firms are needed to address them, and argue that a different perspective among those firms is needed, one which conceptualizes the development, dissemination, and use of innovations in waste management, and one which recognizes that innovations thus created contribute to advancing the creation of economic, environmental, and social value. We conclude using an overarching conceptual framework that depicts the complexity of the new perspective.