Abstract
Hailed as the next transportation revolution, automated vehicles (AVs) are expected to have dramatic impacts on the environment, economies, and society. Potential benefits of, as well as any potential burdens from, AV deployment will depend in large part on whether and how individuals will use them. Gaining a better understanding of public attitudes towards AVs can thus provide important insights into the future of automated transportation. This conference session brought together participants from the academic, planning, and commercial business development sectors to learn about the status of public attitudes towards and preferences for AVs, discuss transferable results from prior engagement projects and promotion campaigns, exchange strategies for engaging citizens in the AV planning process, and coordinate strategies at an international level. During the session, the presenters highlighted key findings and lessons learned from prior research and engagement efforts, as well as outlined areas for future work and research.