Abstract
New trends in advertising research
- Title
- East meets West in Consumers’ experiences of television programme product placement – identification, intertextuality and reflexivity
- Creators
- A Tiwsakul
- Contributors
- FC Pereira (Editor)J Veríssimo (Editor)P Neijens (Editor)
- Publication Details
- New trends in advertising research, pp.165-174
- Publisher
- Edições Sílabo; Lisbon
- Date published
- 2008
- Date submitted
- 16/05/2017
- Identifiers
- 99515792502346
- Academic Unit
- University of Surrey
- Resource Type
- Book chapter