Comparative management practices in international advertising agencies in the UK, Thailand and the USA

Book chapter

A Tiwsakul and C Hackley

Remaking management: Between global and local, (14), pp.380-403

Cambridge University Press

2008

Abstract

Remaking management: Between global and local

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Title: Comparative management practices in international advertising agencies in the UK, Thailand and the USA
Creators: A Tiwsakul
C Hackley
Contributors: C Smith (Editor)
B McSweeney (Editor)
R Fitzgerald (Editor)
Publication Details: Remaking management: Between global and local, (14), pp.380-403
Publisher: Cambridge University Press; Cambridge
Date published: 2008
Date submitted: 16/05/2017
Identifiers: 99515670302346
Academic Unit: University of Surrey
Language: English
Resource Type: Book chapter