Abstract
Creating accessible communities that support ageing well is not only an important business but also important for businesses. The fundamental theme of this chapter is that everyone needs to take ownership in creating connected and hospitable environments that help to reduce social isolation, prevent loneliness and improve social connectedness. This chapter critically discusses the opportunities and challenges of engaging the hospitality and retail sectors, two of the largest employers in the UK, in supporting ageing well in the community. This chapter bridges the gaps between research exploring the role that communities play in ageing well and research on positive hospitality and retail consumption. It explains the role hospitality venues and retail shops play in building a connected and age-inclusive community, which can also help this sector achieve business and social sustainability goals. It also reveals the need for those hospitality and retail businesses that are at the heart of every community to adapt their environments, products and services to better serve the needs and wants of the ageing population. Finally, it discusses how and why these commercial sectors could be utilised to play a more influential role in supporting social connections and reducing loneliness to facilitate healthy ageing