Abstract
This chapter reflects on the ability of PAN (Protected Area Network) Parks to deliver the expected benefits of certification to both national parks and stakeholder tourism businesses in Europe. The anticipated benefits included an improvement of the product through better management and an increased volume of business from certification branding and marketing. It is indicated that while both certified and applicant PAN parks report a range of benefits, there is an equally long list of challenges and costs that parks face both to behave in a more sustainable way and to prove this to PAN Parks for verification purposes. The chapter discusses the feasibility of providing benefits through working towards meeting the criteria and verification requirements.