- Title
- CRM and Revenue Management
- Creators
- Lorna Wang
- Contributors
- Patrick Legohérel (Editor)Elisabeth Poutier (Editor)Alan Fyall (Editor)
- Publication Details
- Revenue Management for Hospitality and Tourism
- Publisher
- Goodfellow Publishers Limited; Oxford
- Publication Date
- 05/2013
- Identifiers
- 99510935002346
- Academic Unit
- Surrey Hospitality and Tourism Management
- Resource Type
- Book chapter
Book chapter
CRM and Revenue Management
Revenue Management for Hospitality and Tourism
Goodfellow Publishers Limited
05/2013
Metrics
65 Record Views