Brand identification: A theory-based construct for conceptualizing links between corporate branding, identity and communications

Book chapter

S Halliday and S Kuenzel

Contemporary Thoughts on Corporate Branding and Corporate Identity Management, (5), pp.91-114

Palgrave Macmillan

28/10/2008

Abstract

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Title: Brand identification: A theory-based construct for conceptualizing links between corporate branding, identity and communications
Creators: S Halliday
S Kuenzel
Contributors: TC Melewar (Editor)
E Karaosmanoglu (Editor)
Publication Details: Contemporary Thoughts on Corporate Branding and Corporate Identity Management, (5), pp.91-114
Publisher: Palgrave Macmillan
Date published: 28/10/2008
Date submitted: 16/05/2017
Identifiers: 99512425002346
Academic Unit: University of Surrey
Language: English
Resource Type: Book chapter