Aspects of Innovation in Tesco plc’s Market Entry into the USA
M Lowe
Managing Innovation: Integrating Technological Market and Organisational Change
John Wiley & Sons
2009
Abstract
Electronic case attached to website
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Details
Title
Aspects of Innovation in Tesco plc’s Market Entry into the USA
Creators
M Lowe
Contributors
J Tidd (Editor)
J Bessant (Editor)
Publication Details
Managing Innovation: Integrating Technological Market and Organisational Change
Publisher
John Wiley & Sons; Chichester
Date published
2009
Date submitted
16/05/2017
Identifiers
99513112602346
Academic Unit
University of Surrey
Resource Type
Book chapter
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