- Title
- Approaches to Cause Related Marketing
- Creators
- G MillerS HudsonJ Peloza
- Publication Details
- Cause Related Marketing, pp.41-51
- Publisher
- ICFAI University Press; Hyderabad, India
- Date published
- 2006
- Date submitted
- 16/05/2017
- Identifiers
- 99516390502346
- Academic Unit
- University of Surrey
- Resource Type
- Book chapter
Book chapter
Approaches to Cause Related Marketing
Cause Related Marketing, pp.41-51
ICFAI University Press
2006
Metrics
28 Record Views