Abstract
For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly ...
- Title
- An introduction to retailing as an activity
- Creators
- HA MyersD Gilbert
- Contributors
- D Gilbert (Editor)
- Publication Details
- Retail marketing management, pp.1-19
- Publisher
- Financial Times Management
- Date published
- 20/12/2003
- Date submitted
- 16/05/2017
- Identifiers
- 99516488102346
- Academic Unit
- University of Surrey
- Resource Type
- Book chapter