Advertising management and professional identity in the digital age
RA Tiwsakul and C Hackley
Managing Media Work
Sage Publications, Inc
2010
Abstract
Business & Economics
This book explores the ways media industries function, how media professionals managetheir careers, how media industries engage with creativity and innovation, ...
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Details
Title
Advertising management and professional identity in the digital age
Creators
RA Tiwsakul
C Hackley
Contributors
M Deuze (Editor)
Publication Details
Managing Media Work
Publisher
Sage Publications, Inc; London, UK
Number of pages
320
Date published
2010
Date submitted
16/05/2017
Identifiers
99513801002346
Academic Unit
University of Surrey
Resource Type
Book chapter
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