Abstract
This book follows the recent delivery of a three-day workshop in Freiburg, Germany that disseminated and discussed cutting edge research addressing psychological and behavioural insights into sustainable tourism mobility. In order to mitigate tourism’s contribution to climate change, there is the need for innovations at political, technical and individual levels. Though opportunities exist to significantly improve the energy efficiency of tourism and tourism transport, it is clear that current volume projections outpace the reductions. Therefore strong structural and behavioural change will be required as well. Yet, despite this growing contribution to climate change, tourist and traveller behaviour is currently not acknowledged as an important element within the development of climate policy. Influencing individual behaviour and informing effective governance will require a sound understanding of the psychology and social factors that surround contemporary tourism and travel mobilities. This book aims to explore the psychological and social factors that may contribute to and inhibit sustainable behaviour change in the context of tourist and traveller behaviour. We seek to form a stronger knowledge base and research agenda for the effective governance of tourism’s contribution to climate change.