Abstract
Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and ...
- Title
- Higher Education Consumer Choice
- Creators
- J Hemsley-BrownI Oplatka
- Publisher
- Palgrave Macmillan
- Number of pages
- 144
- Date published
- 13/11/2015
- Date submitted
- 16/05/2017
- Identifiers
- 1137497203; 99515223802346
- Copyright
- Copyright 2015 Palgrave Macmillan
- Academic Unit
- University of Surrey
- Resource Type
- Book