Takes a strategic management approach to a company's engagement with political, regulatory and social arenas and interests

Develops a conceptual framework and managerial process for designing and delivering successful nonmarket strategies

Compares and synthesizes nonmarket strategy best practices in a variety of company and country contexts.

Advances an argument and logic for aligning nonmarket and market strategies to deliver competitive advantage

Argues that regulatory and responsibility departments in companies should be functionally integrated and managerially elevated to ensure that the nonmarket environment is engaged at a strategic level in business organizations